BAINA is an Antipodean brand of curated towelling, founded by Bailey Meredith and Anna Fahey. Their contemporary, organic cotton towels are designed to elevate your daily bathing routine.


BAINA takes a modern approach to traditional towelling. While harnessing simplicity in design, BAINA experiments with texture and colour to create form. BAINA elevates an every-day object with the intention to subtly disrupt the neutrality of the bathroom space.

Ever inspired by fashion, art, sculpture and architecture, BAINA is an extension of one’s personal aesthetic.


After years of working in the fashion industry, Bailey Meredith and Anna Fahey found themselves working in the furniture and interior industry in Melbourne. Both drawn to the principles of a season-less, inclusive product, towelling felt like a natural fit. The duo shares a mutual affinity with bathing, using this time as a way to decompress and reset – daily.


BAINA is more than considered towelling. BAINA represents the reconnection to ones bathing routine. A conscious awakening in preparation for the day ahead, or the slow disconnect of the day that has passed.