BAINA x ESTUDIO PERSONA
Exploring the interplay of light and shadow, the four-piece towelling collection draws inspiration from the phenomena of ‘umbra’.
The collection is realised in a tonal colour palette of Stone, Sand, Rust and Bark. Clean, recurrent lines, in varying weights, form a linear pattern on each towel. A first for BAINA, the UMBRA collection is crafted entirely from cut pile, organic cotton velour, creating a plush texture and velvety surface for enhanced softness. The application of a jacquard technique contrasts raised blocks of terry against the base fabric of each towel. The resulting tonal variants reference the effect of shadow, and 'umbra'.
“The UMBRA concept was reinforced by playing with the presence and absence of light, and how it can alter colour tone. To visualise this, we selected a palette reminiscent of natural shades, from a deep bark through to neutral stone.”
—Jessie Young, Co-Founder of Estudio Persona.
“With a mutual affinity for modern design, natural materials, and high-quality craftsmanship, inviting Estudio Persona into the world of bathing felt like an organic alignment. Their distinctly neutral and minimalist aesthetic perfectly complemented BAINA’s commitment to permanence.”
—Bailey Meredith, Co-Founder and Creative Director of BAINA.
Colour Theory
STONE
/stown/
A warm anchoring pale grey. Neutral, subdued and delicate palette that imbues spaces with a feeling of airy ambience.
SAND
/sand/
A soft, sunlit beige. Conjuring coastal shores, this shade exudes a feeling of desert stillness.
RUST
/ruhst/
A deep, burnt orange with warm claylike undertones. Reminiscent of rich, sun-faded earth.
bark
/baark/
A deep earthy brown. Evoking the rough yet velvety surface of weathered wood.
(1.)
Hyong-Keun Yun, Umber-Blue, 1975
(1.)Hyong-Keun Yun, Umber-Blue, 1975
— Wallpaper*
“Guaranteed to immediately elevate your bathing experience”
Credits
Shot by: Pia Riverola